Growing a podcast audience is a long and painful process, even if it is rewarding.īut here’s our take – Content is king, like elsewhere. On the Creator’s side, being discovered by new listeners requires a mix of excellent storytelling skills, creativity, marketing skills and tools, time, and budget. These companies are competing for users by learning their tastes and delivering better content and experiences.Īnd yet, most listeners say they learn about podcasts primarily through Word-of-Mouth. Meanwhile, the major platforms and listening apps share the same concern. So how can an independent creator stand out? And at the end of a year when one milion new podcasts were introduced, creators find themselves with the same lingering problem, compounded by the endless content choices that exist.Įdison Research’s new report shows that podcasts produced and marketed by media giants and celebrities dominate the charts. It was clear that discovery/discoverability was the most challenging and painful issue discussed at the conference.ġ5 years after this industry started, discovery is still at the forefront. In our many discussions, two topics stood out: Discovery ![]() We enjoyed connecting in-person with our many customers and partners, and it was a great opportunity for us to introduce podcasters to our tools for transforming their original content and online presence into powerful discovery and distribution solutions. ![]() There was a major podcasting conference in Nashville last week, called Podcast Movement 2021, which some describe as the largest podcast gathering ever.
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